Ever wonder why you can't stop reaching for that bag of chips or drive past a fast-food joint without craving it?

Dr. Eric Berg, a trusted voice in health and nutrition, exposes a shocking truth: much of what we call "food" is actually a meticulously engineered trap. In his viral video "This Is Not Food — It’s a Trap," he reveals how profit-driven food science hijacks your brain chemistry with hyper-palatable "bliss point" combinations, strips away nutrition, and deliberately leaves you unsatisfied to fuel addiction – all while masquerading as harmless snacks and meals. This isn't just about willpower; it's a system designed to keep you hooked. Let's break down the trap and how to escape it.

1: Your Brain Didn’t Fail You—The Food Was Designed to Hijack It

This isn’t about willpower—it’s biochemical warfare. Food scientists spend millions perfecting the "bliss point": a precise cocktail of sugar, starch, seed oils, salt, and synthetic flavors that overstimulates your brain’s reward system 300x more intensely than natural foods. These hyper-palatable creations trigger dopamine surges stronger than anything found in nature, rewiring your cravings.

The result? A neurological trap. When stressed or tired, your brain compels you to seek these "bliss" foods for relief (e.g., driving past a fast-food joint "just because"). But each hit deepens the cycle: artificial flavors leave no nutritional value—only dopamine resistance and physical stress. You’re not weak; you’re battling lab-engineered addiction.

Your Takeaway:

Recognize cravings as manufactured impulses. Swap guilt for awareness: "This isn’t me failing—it’s science exploiting my biology."

2: Why You Can’t Stop Eating? They Want You Hungry

Processed foods are designed to fail you nutritionally. They pack sky-high calories but eliminate protein—the key nutrient that signals fullness to your brain. Without it, your body keeps demanding food, desperately seeking the missing building blocks it needs. Junk food is "virtually empty of nutrition"—no vitamins, minerals, or phytonutrients. Even "fortified" items just spray synthetic vitamins as a decoy.

This creates a vicious cycle: You binge on chips or cookies, spike your blood sugar, crash, then crave more because your body still lacks protein. Food giants profit as you overconsume cheap carbs and seed oils while your health declines.

Your Takeaway:

Prioritize protein at every meal. If you’re craving snacks, ask: "Did I eat enough real food today?"

Your Secret Weapon: Scan to Expose Hidden Enemies

Label lies are everywhere. Companies exploit loopholes—like listing "0g sugar" if maltodextrin (a starch that spikes blood sugar) is under 0.5g per serving. Worse: seed oils, fake flavors, and starches hide in "healthy" plant-based meats, olive oil, even honey.

Dr. Berg’s free app (click here) is your X-ray vision. Scan any barcode to instantly reveal hidden:

- Sugar (including disguised forms like dextrose)

- Starch (like maltodextrin, corn syrup solids)

- Seed Oils (inflammatory canola, soybean, sunflower oils)

No more guessing. Use it to audit your pantry, decode "health foods," and protect your family. Knowledge is power—and this tool hands it to you in seconds.

Your Takeaway:

Get the app. Turn your phone into a food detective before your next grocery run.

The Bottom Line: You Can Escape the Trap

Let’s be clear: this isn’t about "eating better." It’s about reclaiming your biology from a system engineered to addict you.

Today, you learned:

1. Your cravings aren’t weakness — they’re the result of a billion-dollar "bliss point" science hijacking your brain.

2. You overeat junk food because it’s designed to starve you of protein and nutrients — leaving you hungry by design. 

3. You now have a weapon — Dr. Berg’s free app exposes hidden sugars, starches, and seed oils in seconds.

This isn’t just theory — it’s a call to action. 

Ready to see the full exposé? Watch Dr. Berg’s viral video here 👇

Your new mantra:"Real food doesn’t need a lab, a slogan, or a bliss point."

Next time you shop: Scan before you swipe. Eat protein first. Trust your body — not the packaging.

Stay strong,

Nature the cure